Growth systems for home service businesses
HomeField Growth helps home service businesses get found when homeowners search, get recommended when neighbors ask, and create demand through high-performance paid acquisition.
Turn local conversations into booked jobs.
Before choosing a channel, it helps to look at how homeowners actually decide who to hire. Almost every job you win starts in one of these three places.
The homeowner already knows what they need and starts looking for someone who does it nearby.
HomeField LocalGet Found.
The homeowner posts in a local Facebook Group and asks their neighbors who they actually trust with the work.
HomeField CommunityGet Recommended.
The homeowner has the problem but hasn't started shopping yet. You reach them first.
HomeField DemandCreate Demand.
Each product stands on its own. Most companies start with the one where their market has the most unclaimed demand.
Get Found
HomeField Local helps your company become more visible across Google Search and Maps when homeowners in your service area are actively looking for what you do.
Get Recommended
Every day, homeowners in your service area post in local Facebook Groups asking who to hire. HomeField Community puts your company inside those groups, catches the posts carrying real buying intent, and gets them to you while the thread is still live.
Organic, so it keeps working when you stop spending. In most markets, no competitor is contesting it at all.
Create Demand
HomeField Demand combines Meta advertising, offers, creative, conversion funnels, qualification, and rapid follow-up into one customer-acquisition system.
Win the three moments that create local customer demand.
A homeowner searches for the work you do.
A homeowner asks a local Facebook Group who to hire.
A homeowner hasn't started looking yet.
You do not have to buy a bundle. Every HomeField system is built to stand alone and be judged on its own results.
A homeowner who already recognizes your name from a local group behaves differently when your ad or your Maps listing shows up.
We recommend the entry point based on your market, not on what we would prefer to sell. You expand from there.
HomeField Community
Local Facebook Groups are the town square your service area actually uses. Homeowners post there asking who to hire, and neighbors answer with names. Those threads run every week whether or not your company is in the group.
Can anyone recommend someone good for a patio project? Looking to do pavers off the back of the house before fall.
Hardscaping · high intent
Looking for a reliable exterior painter. Two-story colonial, needs prep work. Who have you actually used?
Painting · high intent
Has anyone used a local roofing company they'd recommend? Getting quotes after the storm last week.
Roofing · high intent
They are homeowners telling their neighbors, in public, that they are ready to spend money. The only question is whose name comes up in the replies.
Group activity is not evenly distributed. Some service areas have a dozen busy groups full of homeowners asking for contractors every week. Others have three quiet ones and a hard no-business rule. Before we take on a HomeField Community client, we check:
Not impressions. Not engagement rate. Opportunities, estimates, jobs, and booked revenue.
Hardscaping90 Days
$46,800
Attributable booked work
HomeField Community across eleven groups in a three-town service area. Two of the three jobs came from threads the owner would never have seen.
Roofing120 Days
31%
Increase in qualified organic calls
HomeField Local rebuilt the Google Business Profile and service-area pages around the towns with the highest average job value, not the highest search volume.
Waterproofing6 Months
3.4x
Attributable return on ad spend
HomeField Demand paired a free inspection offer with same-minute text follow-up. Speed to lead moved the close rate more than any creative test did.
HomeField quickly became one of the few marketing partners we didn't have to constantly manage. They kept us informed, brought us legitimate opportunities, and made it easy to understand what was actually working.
I've been through four agencies. This is the first one that asked about our average job size and close rate before they asked about our logo. The reporting is in language my sales guy understands.
The same four stages every time, so you always know where the work stands.
We evaluate your service area, competitive environment, growth goals, and customer-acquisition opportunity.
We deploy the HomeField product or combination of products best suited to your market.
We execute, monitor, test, and optimize against the opportunities that matter.
Where tracking and client systems permit, we connect acquisition activity to estimates, jobs, and revenue.
Organized onboarding, clear ownership, and as little burden on your team as the work allows.
Services, territory, job economics, capacity, and what a good customer looks like for you.
Competitors, communities, search demand, and where the recoverable opportunity actually sits.
Call tracking, forms, CRM routing, and the reporting spine before anything goes live.
The system goes live in your territory with clear expectations about early signal versus real signal.
Continuous testing against the metrics that move jobs, not the ones that make a report look busy.
A standing rhythm of reporting and conversation, with proactive recommendations rather than status updates.
Rankings matter. Clicks matter. Engagement matters. But only because they can lead to something more valuable.
HomeField is designed to push measurement progressively closer to actual business results. Where tracking and client systems permit, we work to connect acquisition activity to downstream sales outcomes. No marketing company can claim perfect attribution, and we don't.
Plenty of good marketers work in home services. Very few sell a system instead of a service line.
We build around the economics, sales cycle, service areas, and buying behavior of local home service businesses.
HomeField products are designed as repeatable growth systems, not loosely defined retainers.
We start with the actual market where a client competes, town by town, not a national playbook.
We push reporting closer to qualified opportunities, booked work, and revenue.
Search, recommendations, and paid demand can work as one coordinated engine rather than three vendors.
HomeField works with businesses across the United States while building strategies around the individual markets they serve.
We would rather tell you early that the fit isn't there than take on work that won't produce anything worth keeping.
Home service companies deserve better than fragmented vendors, disconnected tactics, and reporting that never gets closer to revenue. HomeField builds focused customer-acquisition systems around how homeowners actually choose local businesses: search, recommendations, and demand creation.
Established residential home service companies, typically in the $1M to $10M+ range, with a defined service territory and meaningful average job value. Roofing, hardscaping, concrete, remodeling, painting, garage floor coatings, basement waterproofing, windows, HVAC, plumbing, electrical, and outdoor living are all common. If homeowners hire you for work at a home, you are probably in scope.
No. Each product is built to work independently and be judged on its own results. Most companies begin with one, usually wherever their market has the most unclaimed demand, and expand when that system is producing. The Growth Assessment is how we figure out which one that is.
It is our Facebook Group demand system. Homeowners constantly post in local groups asking who to hire, and those posts carry more buying intent than almost anything you can buy. HomeField Community maps the groups that matter in your service area, gets your company into them, builds a genuine presence with local content, and uses Recommendation Radar to catch the posts asking for what you sell.
Facebook Groups are the launch channel because that is where the conversation currently is. The same system applies to other neighborhood networks as that shifts.
It depends on the product. Paid campaigns produce data quickly, often within the first few weeks, though the early data is about learning what converts rather than judging the channel. Community presence builds over a couple of months as your company becomes recognized in local groups. Local search compounds over a longer horizon and is usually evaluated in quarters, not weeks.
We will tell you what a realistic curve looks like for your market before you sign anything.
No, and we would be careful with anyone who does. What happens after an opportunity reaches you depends heavily on your sales process, response time, and capacity. We take responsibility for the things we control: the quality of the system, the execution, the pace of work, and honest reporting on what it is producing.
Some engagements include market or category considerations, particularly where two clients would be competing for the same conversations or the same searches. We work that out openly during the assessment rather than after the fact.
Pricing depends on the product, market, territory, and scope. HomeField is designed for established home service companies investing seriously in growth. We begin with a Growth Assessment to determine fit.
Yes. We work with home service businesses across the United States. National reach, local execution: every strategy is built around the specific towns and territory a client actually serves.
Not a generic sales deck. The Growth Assessment looks at your service area, competition, job economics, and where demand is going unclaimed, then tells you where the opportunity is, even if it isn't with us.