Can anyone recommend someone good for a patio project? Looking to do pavers off the back of the house before fall.
Hardscaping · high intent
HomeField Community
Get Recommended.
Turn local conversations into booked jobs.
Every week, homeowners in your service area post in local Facebook Groups asking who to hire. HomeField Community gets your company into those groups, catches the posts with real buying intent, and turns them into opportunities on your calendar.
The Community Demand System
Market MappingWhich Facebook Groups actually matter here
Community PresenceKnown in the group before you're needed
Intent CaptureRecommendation Radar finds the live ones
Opportunity RoutingTo you, fast, with context
The most valuable local demand never touches a search bar.
A homeowner who posts "does anyone know a good foundation company?" in their town's Facebook Group does not need convincing. They already want the work done. They are asking who to trust, and they will believe a neighbor's answer over any ad you could buy.
Local Facebook Groups have quietly become the town square for this. A few thousand homeowners in one place, asking each other for contractor names all day, with no cost to enter and almost nobody competing for the answer.
The company whose name comes up is usually the one that was already in the group, already recognized, already trusted. That familiarity can be built deliberately. That is the entire product.
Looking for a reliable exterior painter. Two-story colonial, needs prep work. Who have you actually used?
Painting · high intent
Has anyone used a local roofing company they'd recommend? Getting quotes after the storm last week.
Roofing · high intent
Illustrative examples of the conversations Recommendation Radar is built to surface.
The Community Demand System
Four components, run every week inside the Facebook Groups that cover your towns.
Market Mapping
Find the communities that actually carry demand
We find and rank every Facebook Group that touches your service area. Member count, geography, how active it really is, what the moderators allow, homeowner concentration, and how often someone actually asks for a contractor. Groups get tiered by value, because most of them are not worth your time.
Community Presence
Be a recognizable local, not an advertiser
Our writers produce posts built for the group, not for your feed: finished project stories, before-and-after work, homeowner advice, seasonal warnings, crew and customer moments. Nothing that reads like an ad, because an ad gets removed by a moderator and ignored by everyone else.
Intent Capture
Recommendation Radar
We watch the groups for posts asking for exactly what you sell. When a homeowner in your territory asks for a recommendation, we catch it in the window where a reply still matters, rather than three days later when the thread is dead and someone else is already quoting the job.
Opportunity Routing
To you, while it's still live
High-intent opportunities are routed to you with the source conversation, location, service needed, relevant context, and the recommended next action. Speed is most of the value here, and everything in the system is arranged around it.
We qualify the market before we sell the product.
Group activity is not evenly distributed. Some service areas have a dozen busy groups full of homeowners asking for contractor recommendations every week. Others have three quiet ones and a moderator who removes anything commercial on sight.
If the market doesn't contain enough activity to produce opportunities, we should not be selling you this product. The HomeField Market Opportunity Audit is how we find out before either of us is committed.
The Market Opportunity Audit checks
- Facebook Groups covering your towns
- Geographic fit
- Audience size
- Activity levels
- Moderator and posting rules
- Service-related demand
- Competitive visibility
- Homeowner engagement
Reporting that sounds like your business
Most agencies would report this channel as "18 Facebook leads." That number tells you nothing about whether it worked.
- Qualified opportunities surfaced
- Estimates booked
- Estimates completed
- Jobs won
- Attributable booked revenue
What's included
- Market Opportunity Audit for your territory
- Facebook Group mapping, tiering, and access
- Ongoing posts written for each group
- Managed participation, comments, and replies
- Recommendation Radar intent monitoring
- Rapid opportunity alerts with context
- Response guidance for your team
- Opportunity tracking through to estimates
- Revenue attribution where systems permit
- Ongoing strategy and reporting
Hardscaping90 Days
$46,800
Attributable booked work
- Qualified opportunities 17
- Estimates booked 9
- Estimates completed 7
- Jobs won 3
Three towns, eleven groups, ninety days.
A hardscaping company with a strong reputation and almost no digital presence outside its own customer list. The audit found eleven Facebook Groups across three towns with regular patio, retaining wall, and driveway posts, and a competitor set that was in none of them.
We spent the first several weeks posting project stories and seasonal advice so the company was a known name before it ever asked for anything. Then Recommendation Radar did the rest. Seventeen qualified opportunities in 90 days, nine booked estimates, three signed jobs worth $46,800 in attributable work, at no cost per lead.
HomeField quickly became one of the few marketing partners we didn't have to constantly manage. They kept us informed, brought us legitimate opportunities, and made it easy to understand what was actually working.
The part I didn't expect is how many of these I'd never have seen. I'm not sitting in Facebook groups all day. Somebody has to be, and it turns out that's worth paying for.
HomeField Community questions.
Is this just someone spamming Facebook groups on my behalf?
No, and that approach dies fast. Groups have rules, moderators, and long memories, and a company that gets removed from a group rarely gets back in. We post as a useful local presence and reply when a homeowner actually asks for a recommendation. The group membership is the asset, so we protect it.
What counts as a qualified opportunity?
A homeowner in your service area expressing real intent for a service you provide, with enough context for you to act. We define the standard with you during onboarding so there is no argument later about what we are counting.
Who responds, you or us?
It depends on the group's rules and what makes sense for your brand. Some groups welcome a business account replying; in others the recommendation has to come from a member. We work that out group by group and give your team clear guidance on what to do when an opportunity lands.
What if my market doesn't have enough community activity?
Then we tell you, and we don't sell you the product. It is common enough that the Market Opportunity Audit exists specifically to catch it. In those markets, HomeField Local or HomeField Demand is usually the better starting point.
Will you work with my direct competitor in the same groups?
Engagements can include market or category considerations, since two clients competing for the same threads in the same groups serves neither well. We address it openly during the assessment.
How many groups will my company be in?
It depends entirely on your territory. A dense suburban county might support twenty worthwhile groups; a rural three-town service area might have five. We would rather be genuinely present in eight good groups than superficially present in forty, because presence is what produces the recommendation.
Is this only Facebook?
Today, yes, and deliberately. Facebook Groups are where local homeowner conversation actually happens right now, and doing one channel properly beats doing four badly. The same system applies to other neighborhood networks and local forums, and we expect the mix to shift over time.
How is this different from running ads?
There is no media spend and no cost per lead, so the economics are structurally different. The bigger difference is what happens when you stop: a paid campaign produces nothing the day you pause it, while a year of being a known, trusted name in your town's groups keeps producing. It is slower to start and harder to switch off.
We start with your actual market.
Not a generic sales deck. The Growth Assessment looks at your service area, competition, job economics, and where demand is going unclaimed, then tells you where the opportunity is.
- Service area and territory review
- Competitive visibility in your towns
- Average job value and acquisition economics
- Local community demand signal
- A recommended starting point, with reasoning